Every format you will be asked for

A mark designed for motion behaves differently from one drawn for a letterhead. You get both, in the files each job actually needs.

Logotype designed from scratchbuilt to hold up at a favicon and on a billboard, with the motion planned in from the first sketch.
Loading animationbuilt around your mark rather than applied to it.
Lottiefor app splash screens and anywhere a developer expects JSON. Scales without pixels, a fraction of the weight of video.
MP4for social, ads and any surface that will not take code.
SVG and a drop-in snippetlight and dark, same as Tier I.
Two revision roundsone on the mark, one on the motion.

This is what it looks like

The Cocina Gonzalez lockup was set from scratch — two faces, a sunset palette, a desert built in code — and the intro was then built around it.

Cocina Gonzalez Mexican food truck

Open the full demo →

The logo is real client work — I designed the Cocina Gonzalez lockup for them. The website around it is a concept they did not commission or endorse.

What this tier is not

One mark, animated. Not a family of marks, and not rules for how the rest of your site should move. That is Tier III.

Start with whatever you have.

Sketches, a name, brands you admire. A blank page is genuinely fine here.

Three fields, then I read it myself — usually within a few hours.